About Dropstitch
Dropstitch exists because listing used clothing at scale is still far more manual than it should be.
Used clothing is made up of single, unique items. That is what makes vintage special. It is also what makes listing painfully slow. Sellers spend hours turning photos into structured listings, across multiple marketplaces, with fields that all want different details.
Dropstitch removes the operational bottleneck. We turn one folder of photos into products, then into listings, in your style, with the right fields filled, ready to publish and stay in sync.
Where it started
Dropstitch was founded in the Netherlands after more than a decade inside the vintage clothing market.
Before building software, Mitchell ran a vintage business called Stax. Weekly drops, multi-platform selling, and constant product flow were the norm.
The limiting factor was rarely sourcing or demand. It was listing throughput.
So we built an internal system to turn photos and product details into consistent, structured listings quickly. That system became the foundation for Dropstitch.
The time drain is real
Listing 100 unique items online can take roughly 21 hours and cost around €521 in labor.
Now zoom out. In 2025, the world will produce an unimaginable volume of clothing. If we tried to list even a fraction of it item by item, it would take longer than any manual workflow can handle.
The constraint is not motivation. It is operations.
Why we built Dropstitch
We kept seeing the same pattern across used clothing sellers.
- Listing becomes the bottleneck, even when supply and demand are there.
- Cross-listing adds admin work, mistakes, and rework.
- Quality drifts when teams scale, especially across marketplaces.
- Growth starts to mean hiring more staff just to keep up.
Dropstitch gives sellers a bulk-first, template-driven workflow for product creation and cross-listing. Not generic AI text. Not just cross-posting. Structured product creation you can shape around your own listing style.
Why it matters beyond resale
Every year, billions of garments are burned or sent to landfill, and clothing remains a major contributor to global pollution. Resale is part of the solution, but it only scales when the work of getting unique, one-of-one items online stops being so slow and manual.
Dropstitch removes that operational friction so more inventory can move through resale faster, with fewer errors, and less waste.
What we believe
- Vintage listing should be systematic, not manual.
- Speed should not come at the cost of consistency.
- Sellers should stay in control of their brand, no matter how big their operation gets.
- Multi-platform selling should feel normal, not like extra admin.
Dropstitch is software. It is not an agency service. It is not a done-for-you listing operation. It is a platform used clothing sellers can configure to match how they work.
Who uses Dropstitch
Dropstitch is used by independent shops, specialty sellers, charity organizations, and high-volume operations processing large intakes.
They use Dropstitch to turn folders of photos into structured, ready-to-publish listings across major resale platforms, and keep inventory accurate with automatic delisting when items sell.
The team
Dropstitch was built by Mitchell and Rob, combining deep experience in the vintage market with long-term startup and product development experience.
We are building the tool we wished we had when running a vintage store at scale, and we keep improving it alongside the sellers who use it every day.
Start your free trial and see how your next drop flows through Dropstitch.
Want a walkthrough of Dropstitch?
Book a call with Mitchell