Revolutionizing Vintage Listings with Dropstitch

Hey there, I'm Mitchell Woolsley and I've been running a vintage store (Stax) for the past 7 years. And the biggest problem I encountered in my business is the listing process. Listing vintage and used clothing is tedious work with lots of clicking around and writing. How can a vintage store list all their unique products in an efficient manner without compromising in quality? This is something I've been working on for the past 5 years.

During my Fashion & Management studies at the Amsterdam Fashion Institute, Stax morphed from a cool side hustle into a legit company with a dozen team members. I tackled the vintage listing chaos head-on by diving into coding, massively simplifying the game. The COVID pandemic and the accompanying rise in vintage stores prompted further innovation, and using the technical skills from my Byborre internship, I launched Dropstitch in early 2023. By 2024, with a technical co-founder, we rewrote Dropstitch from the ground up to allow sellers to easily list their items in seconds.

Our mission is simple yet ambitious: to catalyse the vintage clothing movement and magnify our collective impact on the environment and the circular economy. We envision a world where every vintage seller, regardless of size or experience, can present their products in an organised, engaging, and highly converting manner with just a click of a button.

Here's the deal: Dropstitch is all about keeping the love for vintage alive and making sustainable fashion the norm. We're here to make your life easier, whether you're selling from your living room or you've got your own shop.

Looking ahead, we're excited about the future of Dropstitch and the endless possibilities that lie in harnessing AI to revolutionise the vintage market. But at the core of it all, our success formula remains unchanged: Vintage Clothing + Presentation = Sustainable Impact & Business.

Thanks for being part of this journey. Whether you're just starting out or you've been in the game for a while, we're in this together. Let's keep pushing the boundaries of what vintage can be.

Catch you on the flip side,

Mitchell Woolsley